Page 36 - Levi S News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In at $1.69 billion but the firm has warned of macroeconomic uncertainties ahead. levi strauss is best known for its levi's brand of denim jeans of course but what is less well—known is that a large part of the 170 old company is still owned by descendants of its founder. earlier i spoke with jennifer pendergast who advises high revenue family businesses and she explained what is behind its success. particularly in the case of levi's they've been able to leverage public capital to grow but maintain the benefits of family ownership. they are a bit unusual in that they actually went public for...

And you mentioned 170 years old, but levi's jeans have actually been around for 100 and years. —— been around for 150 years. pretty incredible so they have a long legacy to rely on but they also have relevance to marketplace, they have a strong following in younger consumers which is pretty incredible. what are some of the challenges when you do have a business that does have a family in charge and the legacy issues with that? i think the key thing is to establish a governance structure that sort of in a way, unlike the succession scenario, protect the business from the family. so what you...

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