Israel's tech envoys ready for challenges and opportunities of post-covid world
The Covid-19 pandemic has forced the Foreign Trade Administrations (FTA) at the Israeli Ministry of Economy and Industry, and its economic attachés across the globe to completely rethink their role in the world of economic diplomacy. While facing an unprecedented financial crisis and a fog of uncertainty, the attachés discovered that many of their previous strategic tools became almost irrelevant. Simultaneously, the Israeli industry found that they needed them more than ever. After all, how else could an Israeli exporter promote cross-border trade transactions in remote regions, where te...