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>> the '70s in the south bronx, everything was burning. i particularly lived in a building where i was the only tenant. my parents were the only tenants in a building that held 50 apartments. we had no heat. we had no hot water. they were killing up the ying yang. police brutality was worse than it is now. that's where gangs began. >> they tried to take over one of my divisions. they didn't quite make it and we killed two of their guys. they tried to burn down my -- ♪ whatever we do our boys don't get hurt ♪ ♪ we pick them up and we keep going that's it ♪ we get home, man, whatever col...

That's a very clear way to tell who's hip in terms of like street flavor on the hip-hop tip. >> i've been on the color of "village voice," five-page article based on sneakers. i would say this shoe collection is worth over $500,000. ♪ here we go yo >> in the late '80s growing up in new york, you know, kids were into fashion and hip-hop obviously influenced everything that we did. but, you know, at that point it basically meant getting different designer labels like polo or something like that and wearing it in a particular way. >> you wasn't just a regular black kid rocking polos. we saw tho...

The bronx. you don't see in manhattan, let's go get those. so we off to jew man. >> after my mother gave me my allowance, begged my grandfather for an extra 20 cash so i could get the new shoe. it was always that for me. always. you always wanted to be seen and you always wanted everybody to know that you got that what we call swag now. you got that flavor back then. you're fresh. you're the one. >> it was a competition just like everything else in the hood. the way the whole fat laces started was we used to take lace that's came with the shoe like converse, stretch them, starch them with star...