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We had a store on crenshaw boulevard. some entrepreneurs decided to come into our store and rob our store at gun point, took everything we had. at that point, we had a choice to either stay out here or go back to new york. one day we went to the palladium and of course it was the middle of a fashion show and i saw carl jones. i asked him, you know, carl, how do i get my stuff in department stores? i wrant to get my brand out there. he's like, if you come to my office tomorrow, i'll be more than happy to talk to you. i came to his office. within the first 15 minutes he was like, i heard about y...

♪ say ho say ho ho say ho ho ho ♪ ♪ now scream >> i remember in terms of making a statement and just really influencing me, seeing run dmc on stage. ♪ got a big long caddie written on the side dressed to kill ♪ with their hats, their leather pants, and bottom line you were always cutting school dressed for success meant something else. here they were breaking all the rules and winning. i just remember that changing my life in the sense that everything i've been taught was a farce for me from that point. >> when we went on stage, it was what all the youth wear, what all our fans wear....

Look good you feel good is something that i think speaks to why fashion and style has been so significant over the course of time. >> this is the bronx in new york. 1.5 million people live in this borough, equal to the population of houston or washington or san diego. it's the home of the new york yankees, the bronx zoo and the grand concourse. it has also become the arson capital of the world. ♪ a rat done bit my sister nell ♪ her face and arms began to swell and whitey's on the moon ♪ ♪ i can't pay no doctor bills but whitey's on the moon ♪ ♪ ten years from now i'll be paying sti...

Say sean john sometimes. you don't want to be shamed but you lts want to be taken seriously. >> at the same time, we owe a lot for our time spent at shawn john. >> oh, for sure. >> my bran is 100% influenced by hip hop. mao me, as the next generation, because of the doors that russel, puff, and jay opened, it's on my responsibility that i have to do what i did in music. it's got to be ralph level. ♪ >> who is to say i give a definition of what fashion is or what category it should be in? if it's great work, it's great work. >> freedom, like, and your mentality sort of lib rates everything. b...

High-end brands. ♪ >> i think when everything comes back around, we're at a period where we're trying to buy gucci and that happened in the '80s for me, you know. i remember that period. and that's where we're at right now. >> most urban people really don't want things made by other >> most you are ban people really don't want thing made by other you are an people. they want things that they normally can't attain. they want to buy into a dream like everyone else do. >> as acalture, we aspire to buy the guccis and the louis and the eve st. laurent. because that represents to us success. >> wh...