When less is more: single-minded media strategies from the Jay Chiat Awards
To read more about all of the Awards’ categories, visit their website. The perfect chance arose when Your Weekend, Poland’s longest-running adult magazine, came up for sale. Your Weekend was a symbol of the country’s sexist culture: with Poland lacking formal sex education, the magazine’s objectifying display of women was often young men’s first introduction to sex, and women themselves. Partnering with Mastercard and BNP Paribas – brands equally committed to empowering women – Gazeta.pl bought the magazine with the goal to publish one last issue before shutting it down for go...
Source: warc.com