BBCNEWS Sportsday June 4, 2024 17:39:00
Made is ground—breaking. the sort of acceptable cognitive dissonance and just denial of what we actually are and i think those days are ready much long gone and that would be quite a tough and embarrassing position to still keep and it feels like this is a paradigms shift, we've always taken the opportunity to look at who we are, but it's every opportunity to blow the lid off just every opportunity to blow the lid offjust in terms of fanfare and media and sponsorships and the larger business around this sport. it feels like this is a paradigm shift or a a moment we will look back too, and sa...