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Mobile app. >> and moving on the lightbulb. >> yes. >> and tracy billbroesh, and th name of the company? >> switch lighting. >> and what does it do? >> it is an l.e.d. lightbulb and the lighting industry will go from incandescent to flouorescet to leds and there is a special challenge for the industry to replace the a-lamp and the tra igs d l a edison light bull thab we are most familiar with and we with the liquid thermal management have uniquely created a no compromise replacement for the incandescent lightbulb and you can use this in any fixture because we manage the thermals more effective...

>> switch lighting. >> switch lighting. you have this incredible lightbulb which -- what does it do? >> it's an l.e.d. lightbulb. the lighting industry will go through a massive transition from incan descent to l.e.d.s. there's been a challenge for the industry to replace the edison lightbulb that we're most familiar with. we've uniquely created a no compromise replacement. you can use this bulb in any orientation, any fixture, because we manage the thermals with our liquid approach so much more effectively. it creates the exact lighting experience, same color, temperature, same room-filling l...