Detailed text transcripts for TV channel - MSNBC - 20120429:11:44:00
>> switch lighting. >> switch lighting. you have this incredible lightbulb which -- what does it do? >> it's an l.e.d. lightbulb. the lighting industry will go through a massive transition from incan descent to l.e.d.s. there's been a challenge for the industry to replace the edison lightbulb that we're most familiar with. we've uniquely created a no compromise replacement. you can use this bulb in any orientation, any fixture, because we manage the thermals with our liquid approach so much more effectively. it creates the exact lighting experience, same color, temperature, same room-filling l...
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