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A lot of independent moderate voters, he's not well defined in their mind. >> can a dig any fied patrician like mitt romney do that in a linlindsay lohan culture? >> he has to go back to why he was an american success story as a businessman. he has to discuss why he was competent governor. most people don't know a heck of a lot about mitt romney. if he can do that, he will close the likability gap. >> the guy is in trouble, and they've got to find as ford did say, a narrative that is compelling, and they've been fumbling on that for not only this election but last election in 2008. >> if we ca...

>> bob: tell you about the polls that are out. nationwide, -- pardon me? >> kimberly: two minutes, bob. >> bob: nationwide, mitt romney leads by 48/47. the second poll, romney also is leading. excuse me, among independents, 38-48/38, which is good for romney. the battleground states, this is the one that decide the election. obama is ahead. there are things i found that were concerning if i were romney. 17-point likability gap between obama and romney. no person with less likability in polling won since 1980. how did you overcome be likable guy? >> eric: he is a likable guy. fantastically lika...

>> bob: tell you about the polls that are out. nationwide, -- pardon me? >> kimberly: two minutes, bob. >> bob: nationwide, mitt romney leads by 48/47. the second poll, romney also is leading. excuse me, among independents, 38-48/38, which is good for romney. the battleground states, this is the one that decide the election. obama is ahead. there are things i found that were concerning if i were romney. 17-point likability gap between obama and romney. no person with less likability in polling won since 1980. how did you overcome be likable guy? >> eric: he is a likable guy. fantastically lika...

Independents by ten points. and good news for the president when we look at how his standing compares with other incumbent presidents seeking re-election. his 49-46 job rating is almost identical to where george w. bush was. it's lower than bill clinton at this point in 1996 but much better than the last president to lose re-election. he was already upside down at this time. compare obama and romney on 13 characteristics and trades. president obama is seen as the candidate more in touch with the middle class. that's a 48-27 margin. he's viewed as more likable than romney by 36 points. it's a l...

Else. foreign policy. >> don't ask don't tell. don't talk about anything but just the economy. that's really what he staked his entire campaign on. the problem with that and the challenge for him is that it depends on the economy being bad. his message is sort of a negative message. things are awful. you have to get rid of this guy because it's horrible. it's bad. if people don't feel that way in november then he hasn't left himself any positive message for people to say i'll still switch to that guy. >> that's why he approaches it in this way. we've seen the great likability gap between romne...