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Who cares about them. how she's able -- how she -- elizabeth warren will bring the personality and she cares about us thing together will be really tough because as we've seen, the reason why pollsters ask these questions and the reason why we focus on the likability question, is because it matters. >> what does likability mean? does it mean scott brown has a pick-up truck? i mean -- i mean it is -- to me, i understand that in massachusetts, there seems to be also a kind of predisposition against electing women to positions of power. >> it's a tough thing for women in massachusetts. >> scott b...

Economy versus likability. the economy's a drag on the president, but likability, been a problem for mitt romney. >> it's interesting you bring up the likability question, and we've talked a lot about that, but i'm curious, is there maybe too much emphasis on that? in romney's speech, he talked about his religion, he talked about his family and told intimate stories regarding his family, but when it came to, for example, the question of how he would create those 12 million jobs, he says he could. there was no answer that followed. he did not bring up the war in afghanistan, but has been critic...

On cares about the need of people that like you, 12 points above honesty. he needs to narrow those things down. the karl rove, haley barbour argument, you don't have to be super popular and likable but can have an incumbent with that kind of advantage on leadership qualities and win. >> do we make too much of the likability question? is that something people vote on? president obama, you know, some people may object to his economic policies, economy is not going the way they want it to but they like the guy at the end of the day, does that matter in the end? >> it helps. why was paul ryan's sp...

Correspondent for the guardian. thank you both for joining me. >> thank you. >> thanks. >> david, is it too late for romney to try to fill in the blanks on his biography? >> i don't think it's too late to fill in the blanks. he needs to talk to a lot of people who don't know a lot of the details because as you mentioned, he doesn't talk about a lot of the details on the campaign trail. there are a lot of people just tuning in now. what i think is it's a tough call for him to try to make himself likable out of those details. that's been a problem for him going back years and years. it's somethi...

Over the other, the likability of the democrat over the likability of the republican, it is a huge gap, and the only way mitt romney has been able to close that is profiting politically on the fact that we have high unemployment in this country and the economy is not going as well as people hoped. >> governor rendell, i want to follow on the likability question. we're talking about it during the break. i'll read to you some words from "the washington post." it's very plausible that in spite of their own disappointment, voters have adjusted their expectations downward as to what presidents can ...