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i suppose, to the outsider, we might seem a little unorthodox, but what does this "outsider" know anyway? who is he to judge us? >> the whole notion of the outsider. i mean, it's a strand that goes through most sitcoms, i think. >> you took tongue right out of my mouth. >> outsiders help us relate as an audience. >> what are you some kind of nerd? >> i'm not some kind of nerd, i am the king of nerds. [ laughs ] >> they're seeing everything with fresh eyes. >> you rang? >> that dynamic is pretty awesome, it's special. >> that confidence really made people feel like they could be okay ...

Being nerdy and being super geeky about something is cool. >> that's not really our logo, is it? it looks like a guy sucking a [bleep] and he's got another [bleep] tucked behind his ear for later, like a snack [bleep] >> no, it's a -- it's pied piper. here, put them on. >> but that was not the case decades ago, and i think the sitcom had a large part in pushing geek culture to the forefront. >> hi, mr. winslow. i'm steve urkel. >> "family matters" was set in chicago, and it was about the winslow family. >> hello, ladies, i thought we'd all do our homework together. >> uh-oh. dad's paying bills...