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>> thank you, guys, that was great advice for an elevator pitch. >> time to answer some of your business questions. jay and scott are with us, an email from tony who writes, everywhere i turn i hear and read that you need to use social media to reach the maximum potential of your business. i've signed up with facebook, twitter, linkedin and google, but i can't find a user manual on any of the sites. i know kids are born with the knowledge, but what can an old guy like me do to learn how to use the sites? >> there are great sites on the web like mashable.com. that have a huge abundance of manua...

Extensive ways to do market research on the cheap. let's turn to jay gold, he is a small business blogger for the business times. and scott is the co-founder of gen y capital partners. good to see you. >> nice to be here. >> you have to get out and ask questions. it is nice to sit with your team and say this looks great and we love these products and you become a focus group of three or five or ten. i think this happens to a lot of people where they don't ask questions. >> absolutely. you do things on the web. unlike a retailer where you stabb stand next to a customer, you get the market advic...