Startup Trove Raised $72 Million to Help Brands Like Lululemon Sell Resale
Reuters Trove is gaining significant clout in the retail industry for helping major brands launch resale. Lululemon announced it partnered with the company to debut its new secondhand program, "Like New" "This is a new way customers shop. It's an opportunity to provide customers with an innovative model for resale," Trove's CEO said. Retail brands eyeing the fast-growing resale market are increasingly turning to third-party services like Trove for help navigating the complexities of selling previously worn garments. Lululemon became the latest brand to laun...