Page 2 - Like Pmqs News Today : Breaking News, Live Updates & Top Stories | Vimarsana

More opportunities for people, people to tailor what they get to their own needs and for personalisation. but fundamentally, we want people to get the biggest stories and the best bbc content and analysis to their phones without them having to go and looking for it. i suppose what some of the viewers feel, which is coming across, is they don't like the idea ofjust getting adverts for bbc news content, because that's not what they signed up for, it's not an alert. yeah, and i think what alerts are has evolved a lot over the last few years, not just for the bbc but for every news organisation â€...

Have the sound there, as well. but as well as the biggest news moments, we also want to alert people when to follow live when there's a big news event — like pmqs was mentioned there, which has been contentious week in, week out for some time. and live is a big component of what we do now, and the audience wants to follow along. and we see that when we alert those things for follow live, the audience comes in millions and they stick with the live page, as well. so it's very much not a clickbait thing. one of the viewers there was saying, shouldn't it be for specific events, and shouldn't you...