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You're in a race to raise money. it's -- how you identify with who is at the top of the ticket is also hard. we had donald trump. we had -- remember we had 16 people running in that primary. weap we had huckabee, jeb bush, everybody. so you had to look at that district and see which candidate was resonating. and if you could believe this and the district florida 18 it was trump. and we had reporters constantly calling you will of us running in this primary going if trump is a nominee, will you support him? and everyone's like uh, um, because a lot of the radical things he was doing and a lot o...

And on. twitter was invented for people like me who want to look and then in a short thought say something creative and funny. if you need all of that space you are doing it wrong. >> it used to be just quick quips and funny lines and things. now it is photographs and video. >> delete. unfollow. >> what do you think, gavin? >> twitter is a game. it is like scrabble. you just change the rules of scrabble and you say you can make up words. just stay on our board. well, you just ruined the game. we live in a generation -- generations where they hate parameters and they hate guidelines. well, i'm ...