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Critical independent voter. why is the huge loss among women in such a short period of time? >> a lot of it, gregg, is that mitt romney's like built shot up after the first debate. obama campaign has been crushing mitt romney in character attacks in ads in many of these battleground states. voters saw for the first time a lot who mitt romney really is. he increased that likeability number. so now we are seeing president obama launch a second wave of character attacks and talk more about women's issues as he did in this past debate this past week. they want to win women by double-digits but rig...

One thing that got to these folks was, he's a businessman, he's a businessman. but he filled in nothing. >> within those who like president obama, there is a very strong intensity among some of the people, like 30% of the country really is gung ho for the guy, they can't wait to vote for him again. some of them may be minorities, some of them may be liberals, but the gung ho nature, nothing like that for romney. only 10% are really gung ho. they can't wait to get to the voting booth to vote for mitt romney. is that, in effect, who shows up? >> yes, and i don't think that changes. what that sho...