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>> reporter: want to save on your fancy facial care regimen? try borrowing from the guys. the number of women using men's products is on the rise. added bonus, you save money, too. >> recently, there's been this explosion of male grooming products. >> reporter: on this site selling a men's facial cream, of the 32 reviews, 26 were written by women. really? okay. i go to a bunch of department stores and ask the clerks in the men's department to help me find products similar to popular women's products. and get this, the men's products cost roughly half of what their corresponding women's product...

Becky worley checked this out. >> reporter: want to save on your fancy facial care regimen? try borrowing from the guys. the number of women using men's products is on the rise. added bonus, you save money, too. >> recently there's been this explosion of male grooming products. >> reporter: on this site telling a men's facial cream, of the 32 reviews, 26 were written by women. really? okay. i go to a bunch of department stores and ask the clerks in the men's department to help me find products similar to popular women's products. and get this, the men's products cost roughly half of what their...