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roger@TheCork.ie Search Engine Optimisation or SEO is an interesting area of business. Like most things in the field of IT it is constantly changing. Many times people think that improving SEO is a quick fix to simply get more visitors to  a website, but Google has done great service to planet earth because in improving your SEO you are also improving the content of your site, and its value to the world. The maxim of ‘if you built it they will come’ is true, but only if you build what users want. Every user differs, so having more content is good. You get the idea? Ensure you have lots o...

Signal. >> when you talk about link building, you mean having other people talk about you. google uses that as a sign that this is an important website. >> absolutely. it's one of the main core pillars of seo. you need to be building up your inbound links so people point to you. >> to get people to talk about you, it's just like public relations. >> absolutely. that's why you need to provide really compelling content because then you'll increase your trusted links from other sites and build those natural links. >> and how much do i have to pay for an seo consultant if i'm listening to you and ...

So focus on building authoritative trusted links. >> are there any shortcuts to seo? are there tricks that people need to know or is it just, hey, you need to do this over time and really build authority and, again, just have a great site? >> sure. there's definitely a few little tips and tricks. i have an seo formula. seo stands for search engine optimiization. s is for strategy. while tactics are help. strategy is the game changer and is your road map to online success and e is for expert. you need to position yourself as the expert in your industry and only be providing really compelling co...

Authoritative, trusted links. >> are there any shortcuts to seo? are there tricks that people need to know, or is it just, hey, you need to do this over time and really build authority and, again, have a great site? >> sure. well, there's definitely a few tips and tricks. for example, i have an seo formula. seo standards for search engine optimization, but you can remember top three factors of seo using the same acronyacrony. s is strategy. it is a game changer and your road map to online success. e is for expert. you need to position yourself as the expert in your industry, and only be provid...

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