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Online review pioneer has made its advertising business more cost effective, helping the stock make its best run in years

Jeremy stoppelmanAmy osborne associatedWsjfinance marketsAdvertising servicesDigital marketing servicesDigital content servicesInternet search enginesMultimedia content servicesAdvertising marketing public relationsBusiness consumer servicesMedia content distributionOnline service providersMarketing servicesMedia entertainmentFinancial performanceShare price movement disruptions