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Its findings suggest that the undetected political advertising that has been identified on TikTok in the US could easily play out in other countries. ....
TikTok offers Thai consumers splash of happiness following cancelled Songkran festival Details 12 May 2021 TikTok Thailand has launched an interactive film titled Songkran Stranger to combat the second cancellation of Thailand s water-splashing festival Songkran. The campaign was launched with Wunderman Thompson and utilises the duet and stitch features found in the TikTok app to allow millions of users in Thailand to virtually insert themselves into scenes of the TikTok film, interacting however they please. The film includes actor Mario Maurer and model Linn Mashannoad Suvalmas. The interactive film follows Suvalmas, a woman who gets dumped every Songkran, because she turns into a different person every time she gets splashed with water. She then meets the bartender, Maurer, who is the only man willing to date her despite her condition. ....
TikTok names Singaporean CEO based out of SG Details 01 May 2021 TikTok has appointed Singaporean ByteDance CFO Shouzi Chew as CEO. Chew will be based in Singapore, while remaining as ByteDance’s CFO. According to his LinkedIn Chew was previously CFO and partner, director, president of International at Xiaomi Technology for over five years. Prior to joining ByteDance earlier this year, Chew held a number of senior roles with global mandates in the technology and investment community. In 2013 he led a team that became one of the earliest investors in the company. He is based in his hometown of Singapore. According to the company, the move was a “strategic reorganisation to optimise TikTok s global teams” and support the company s “unprecedented growth . Yiming Zhang, founder and CEO of ByteDance said, Chew brings deep knowledge of the company and industry, having led a team that was among our earliest investors, and ....