National beauty brands are quickly gaining ground in China, finds Dynvibe
Despite an uncertain context, Chinese in cosmetic brands are displaying unprecedented dynamism, increasingly challenging the positions acquired by their international competitors. For Anne-Cécile Guillemot, co-founder of the Dynvibe agency, the renewed interest for local beauty brands signals a real turning point in consumer behaviours in China. “When it comes to beauty, Chinese consumers are increasingly turning to local brands. The growing nationalism of society and the pride vis-à-vis...
Source: premiumbeautynews.com