Dove's #StopTheBeautyTest campaign by Ogilvy sends out a strong message
Click on the Image to watch the TVC. Doveâs latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem. The film: Advertisement The search for beauty can often be ugly and diminishing. A recently conducted âIndiaâs Beauty Test (2020) Reportâ reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel the...
Source: bestmediainfo.com