Page 5 - Lipstick Effect News Today : Breaking News, Live Updates & Top Stories | Vimarsana

SuperOrdinary's CEO discusses the current economic uncertainty influencing a rise in men's personal care.

When�*s the next peak for the advertising industry? i think we're about to experience it. i think that what we've just seen through covid was a load of brands that learnt the hard way have been forced not to advertise. and i think a lot of people emerged realising that advertising is the secret power and the secret weapon, really. so i don't think the cuts will be as strong. i think that people are going to have to regenerate interest in the economy and get some spending happening. there's a thing called the lipstick effect. we know that people will be looking for little treats to kind of li...

So i don't think the cuts will be as strong. i think that people are going to have to regenerate interest in the economy and get some spending happening. there's a thing called the lipstick effect. we know that people will be looking for little treats to kind of like, you know, brighten up their days and their worlds, so i think that, you know, most advertisers are going to start going pretty soon again. january is always a bit of a down period, but we're going to see an upturn pretty soon. dino, thank you. the lipstick effect — i've learnt something, a new phrase, today. i'll have to see if...

With businesses which have just been through this big push at christmas, is this a lull period? when�*s the next peak for the advertising industry? i think we're about to experience it. i think that what we've just seen through covid was a load of brands that learnt the hard way have been forced not to advertise. and i think a lot of people emerged realising that advertising is the secret power and the secret weapon, really. so i don't think the cuts will be as strong. i think that people are going to have to regenerate interest in the economy and get some spending happening. there's a thing...

When you're dealing with businesses which have just been through this big push at christmas, is this a lull period? when�*s the next peak for the advertising industry? i think we're about to experience it. i think that what we've just seen through covid was a load of brands that learnt the hard way have been forced not to advertise. and i think a lot of people emerged realising that advertising is the secret power and the secret weapon, really. so i don't think the cuts will be as strong. i think that people are going to have to regenerate interest in the economy and get some spending happen...