SWS makes snowboards in the heat of Dubai
SWS makes snowboards in the heat of Dubai CNN 12/28/2020 © Provided by CNN exp spc Think Big Snowboard Dubai_00003805.png With its year-round sunshine, Dubai is not a place you'd think of as a hotbed for winter sports innovation. But the emirate's balmy climate hasn't curbed the ambitions of Lebanese-Canadian entrepreneur Rainier Nouhra. With a passion for action sports, he founded Sideways Sports (SWS) in Dubai, building a multi-million dollar business from scratch and becoming a global manufacturer of snowboards, wakeboards and kiteboards. Today, SWS produces around 300,000 boards a y...
Source: msn.com