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The celeb-loved brand, ILIA, just dropped their prices on some wonderful makeup sets in time for Valentine's Day. Shop them now, before they're gone.
If you're looking for easy-to-use, natural-looking make-up products, Ilia Beauty should be on your radar. A beauty editor tests it out, with pictures.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Back in the mid-2010s when I got really into highlighter for the first time, I wanted my cheekbones to be so sparkly that I could be seen from the freakin' Hubble Telescope. I'd layer glitter-packed pressed powders over full-coverage foundations and walk the streets of Brooklyn looking like an alien who'd just landed on Earth mere moments ago (intentionally so). Thankfully for me, that phase didn't last too long before it evo...