liquor stocks: Finally waking up to the power of brand? 5 not so well known stocks from the liquor sector
Around three months back a small liquor company, which has not been covered by any analysts and ignored by the street, announced that sales of its recently launched single malt had crossed a certain threshold. The market cap of the company went up three times in less than two months. After that stock has corrected but still is quoting very close to the high it had formed post the news. That is the power of a brand and also the fact at this point in time, the street is hungry for any new idea and a possible success story has led to this kind of reaction. But there is another thing which needs t...