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Christmas, it’s a wonderful time of the year. Traditionally, shopping centres across the country would come alive with Santa’s, sleighs, and sweets. That was until COVID-19 hit. Adds Steel: "Our platform continues to grow its expansive suite of engagement tools, competitions and interactive conte
What Ranfurlie Centres is doing to bring community engagement to life digitally GM marketing shares the new platform investment helping bring gamification, mixed reality, tailored communications and offers to its retail customers Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform. Ranfurlie Shopping Centres has been around for nearly 10 years and owns several large format centres in the outer western and southern suburbs of Melb...
July 15 2021, 10:32 am | BY Ricki Green | No Comments Komo Digital Engagement, one of Australia’s leading digital brand engagement platforms, has been enlisted by Ranfurlie Asset Management (RAM) to provide its digital engagement suite to help bolster shopper experiences in a new COVID-safe norm. Through Komo’s platform Ranfurlie’s centres, which include Tarneit Central and Manor Lakes Central, will be able to add a new digital dimension to community engagement. It will allow Ranfurlie’s team to create instant user-first interactive digital campaigns through integrated engag...