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ByteDance’s Douyin is investing ‘tens of millions of yuan’ to promote live-streamers producing content involving traditional music from various cultures, including Chinese ethnic minorities.
Michael Yu Minhong, founder of New Oriental Education, made his debut as a live-streaming e-commerce host this week on Chinese short video platform Douyin.
Online influencer Viya currently finds herself out of the live-streaming e-commerce market after being slapped with a record fine for tax evasion.
Live-streaming e-commerce stars Zhu Chenhui and Lin Shanshan have become the unofficial poster girls of the government’s tax-focused crackdown.
Chinese data analysis firm Pangqiu was caught illegally using crawler software to siphon data from live-streaming apps.