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Beijing, China, March 26, 2024 -- On March 26, 2024, Linklogis Inc. , a leading supply chain finance technology solution provider in China, released its 2023 annual results. In 2023, the total...
Alibaba and TikTok played to their strengths at CES, as they catered to a market where it has been increasingly difficult for Chinese companies to operate.
Compared with traditional e-commerce, the advanced technology of live streaming e-commerce provides more dynamic information cues to enable viewers to make better decisions. Drawing on the information foraging theory (IFT) and elaboration likelihood model (ELM), we construct a synthetic model by considering how live streaming information cues influence viewers’ decision making via two distinct routes (central and peripheral). Using the technology of web crawling and text mining, Douyin’s live streaming data were collected, transformed, and then analyzed by fixed-effect regression. The resu...
Suzhou has drawn up 17 measures to spur this sector’s development, including providing up to US$137,000 in cash subsidies to individual live streamers.
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