Local TV Ad Spend to Drop 18% Next Year While OTT Advertising Rises
Video OTT is expected to grow 12.8% according to the Borrell Associates 2023 forecasts
Source: tvtechnology.com
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BIA: OTT Local Advertising To Top $2B In 2022
A sharp increase in spending makes it fastest growing local advertising platform, according to a new report.
Source: tvnewscheck.com
BIA: OTT Now Fastest Growing Local Ad Platform
Researcher expects OTT local ad revenues to exceed $2B in 2022 for the first time
Source: tvtechnology.com