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Executives and on-air talent from Allen Media Group showcased an expanding and increasingly multimedia programming lineup for brand marketers and media buyers during an upfront presentation in New York that highlighted the company’s investment in new shows and in expanded reach on linear TV and digital platforms. (Photo by Chance Yeh/Getty Images for Allen Media Group/The Weather Channel)
Title: Moviefone Media Signs Additional Theater Circuits to its Affiliate Content, Media & Ticketing Network; Release Date: Tue, 25 Apr 2023 00:00:00 GMT; Released By: Moviefone
While CEOs often make cameos on the upfront stage in a bid to bolster the pitch to ad buyers, Byron Allen went a step beyond Wednesday by serving as emcee for…
Allen Media Group CEO Byron Allen personally hosted the company's upfront pitch to ad buyers, touting streaming, TV and locally targeted assets.
CMX Cinemas, Santikos Entertainment, IPIC Theaters, National Amusements’ Showcase Cinemas and Cinema Labs will join the network.