Looking for the Next Big Thing? It May Be Catering to Our Rapidly Aging Population.
Order Reprints Text size COTTAGE INDUSTRY: Many homes with stairways to entry will need to be redesigned to accommodate seniors who want to age in place in coming years. Irina88w/Dreamstime Those over 50 account for more than one-third of the U.S. population, half of all consumer spending, and 83% of household wealth. That should make catering to the aging population a lucrative opportunity for entrepreneurs and investors—one that could be akin to investing in the software boom in the 1980s or internet in the 1990s. That was the takeaway from aging experts and inves...