Mastercard to acquire Dynamic Yield from McDonald's
Mastercard to acquire Dynamic Yield from McDonald's. From PR Week
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Mastercard to acquire Dynamic Yield from McDonald's. From PR Week
McDonald’s said Tuesday it’s selling a tech company it acquired roughly three years ago to Mastercard for an undisclosed amount.
OAK BROOK (dpa-AFX) - Mastercard (MA) agreed to acquire McDonald's (MCD) state-of-the-art personalization platform and decision engine company, Dynamic Yield. Terms of the agreement were not disclosed.The
McDonald's says it will sell data startup Dynamic Yield to Mastercard, a deal expected to close in the first half.
Fast food giant bought Israeli company in 2019, has been looking to sell part of its tech since early 2021