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Apple vs Microsoft: The titans of tech are brawling again At a virtual product launch in November for Apple’s Mac reboot, actor John Hodgman appeared in a nerdy, ill-fitting suit before a white backdrop. “Stop, hang on, wait, one more thing, hi, I’m a PC,” he said, reprising the popular Mac vs PC television commercials of a decade ago that not so subtly telegraphed the idea that Apple was cool and Microsoft wasn’t. The event was held to let Mac fans know the new machines were getting a processor with more sizzle. But the subtext was unmistakable: Apple’s old rivalry with Microsoft...

May 15, 2021 At a virtual product launch in November for Apple’s Mac reboot, actor John Hodgman appeared in a nerdy, ill-fitting suit before a white backdrop. “Stop, hang on, wait, one more thing, hi, I’m a PC,” he said, reprising the popular Mac vs. PC television commercials of a decade ago that not so subtly telegraphed the idea that Apple was cool and Microsoft wasn’t. The event was held to let Mac fans know the new machines were getting a processor with more sizzle. But the subtext was unmistakable: Apple Inc.’s old rivalry with Microsoft Corp. was back.

A man leaves an Apple store in Beijing, Thursday, Jan. 3, 2019. (AP Photo/Andy Wong) OAKLAND, Calif. (CN) — With much of the antitrust fight between Apple and Fortnite maker Epic Games centering on consumer choice and convenience, the warring tech giants trotted out dueling experts Thursday to quibble over whether computers and consoles are meaningful substitutes for iOS gaming and digital transactions.  The dispute started when Epic Games introduced a “hotfix” to the iOS version of Fortnite, allowing users to pay it directly for in-app purchases instead of going through Apple and gett...

Apple needs to show iOS allows competition... while justifying locking it down Share this story The Epic v. Apple trial will deliver a verdict on whether Apple is suppressing competition. But if you were watching Wednesday’s testimony, you could easily end up more confused about what its App Store actually allows. Apple says iOS users benefit from a locked-down, curated platform. It rejects “stores within stores” like the Epic Games Store, which could allegedly expose users to harmful and unvetted software. It’s also, however, fighting Epic Games’ claims that there’s no meaningf...

Much of the Epic v. Apple antitrust trial so far has consisted of expert witnesses called by the two companies to explain why their position is right, and that's led to each side doing their best to attack that expertise. Under cross-examination, Epic's counsel questioned University of Pennsylvania Wharton economist Professor Lorin Hitt about his testimony on the friction developers would face if they tried to move customers to a different platform in the event of Apple raising its prices. Hitt had looked into how easy it was for customers to purchase content for iOS games outside of the App ...