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BrewDog has managed to keep up with demand for its beer, but it has been “hold on to your hats time”, since hospitality reopened for outdoor trading last month (April), president and COO David McDowall told MCA’s The Conversation. Commenting on the shortages of draught beer such as Birra Moretti, experienced by operators in recent weeks, he said that demand for BrewDog’s keg formats had been bigger than forecast – both from its own estate of bars and its larger national and independent customers. He said that while consumers had not stopped drinking beer ...

Budweiser chased from Forest Green Rovers' ground by Brew Dog deal Budweiser thought it was going to bask in the glow of Forest Green Rover’s hard-won environmental credentials when it parked a billboard in the Gloucestershire football club’s carpark – but it didn’t know British brand BrewDog was in town. BrewDog’s front five lines up on the New lawn pitch at Forest Green Rovers. Forest Green Rovers pr and communications proved to be on the ball when Budweiser came calling. Even with all its PR ingenuity it would have been difficult for the creative minds connected to Forest Green R...

1st April 2021 BrewDog is looking to change purchasing behaviour in the convenience channel with the launch of its new carbon-neutral ‘Lost Lager’. The ‘planet first’ German-style Pilsner will be available in a 660ml glass bottle, 4 x 440ml and 10 x 440ml can multipacks through wholesale channels from mid-April. The Scottish firm brews Lost Lager (ABV 4.5%) using wind power, a third less water and would-be waste bread in the malt bill. And for every multi-pack sold, BrewDog will plant a tree in its ‘Lost Forest’ as part of a ‘buy one, get one tree’ init...

BrewDog co-founders James Watt, left, and Martin Dickie SCOTTISH craft brewer BrewDog has announced the launch of its “buy one, get one tree” initiative. Yesterday’s launch marks the brewer’s commitment to planting one tree for every multipack of its headliner beers purchased throughout the year. It’s hoped the initiative will see more than one million trees planted over the coming months. The multipacks eligible for the “buy one, get one tree” promotion will be available from all major supermarkets and BrewDog’s own website at brewdog.com, starting from £5. In orde...

BrewDog has launched a 10% abv beer designed to be aged for a decade. The brew, called MMXXX, was designed “to either celebrate humanity coming together and getting our planet back on the right track” or to “toast the impending apocalypse”, according to the brand. It was produced “to honour the commitments outlined by the IPPC giving the global community a deadline of 2030 to cut emissions by 45%”. The beer itself is a barley wine, and is available directly from the brand’s website (rsp: £11.95/330ml). “The only guarantee with this ale is that it’ll get better with age –...