BBCNEWS Buy Now Pay Later December 15, 2021 03:35:00
The use of buy now, pay later among young people. if we take klarna as an example, everything about their marketing strategy screams millennial. they have this very instagram—friendly colour scheme, as you can see here, lots of lovely pinks. the language that they use is very down to earth and relatable. they use phrases like, you know, "no drama, just klarna" and "shop like a queen." and they realise that buy now, pay later can be marketed as a way to access that fun, more glamorous, more glamorous lifestyle. instagram, twitter, tiktok, facebook —| they definitely know how to - market to ...
Source: archive.org