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Single-use sachets sparked an FMCG revolution when they were first introduced in India, but persistent inflation and environmental concerns now threaten their future
Besides, the company expects demand for natural products like herbal and Ayurvedic to grow in line with increasing per capita income.The company will also have more premium products in the power brands as the number of upper-middle-class people would grow. Besides, consumption of Low Unit Packs (LUP) would also grow in the rural markets, said Dabur CEO Mohit Malhotra.