Drug Aware launches new Party Smarter campaign via 303 MullenLowe, Perth
December 16 2020, 12:23 pm | BY Ricki Green | 8 Comments With summer fast approaching, Drug Aware tasked 303 MullenLowe Perth with developing a new campaign that would educate West Australian festival and event goers about the potential harms of MDMA use and encourage Aussies to take action and reduce their risk. Says John Linton, head of planning at 303 MullenLowe: “When it comes to drug use, knowledge is power. The problem we uncovered was that much of the public discussion and media commentary around MDMA, painted unknown contaminants as the major threat, which dangerously unde...
Source: campaignbrief.com