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St John WA and 303 MullenLowe Perth have ventured outside of the traditional walls of advertising to tell the brave stories of St John paramedics, staff and volunteers - and highlight the joy of giving back - in a new children’s book.
St John WA has launched a different kind of recruitment campaign, devised and executed by 303 MullenLowe Perth.
December 17, 2020 9:24 Drug Aware is hoping to educate young Western Australians about the potential harms of MDMA use, in a targeted, animated campaign. It is estimated that two-thirds of summer festival attendees use MDMA. Instead of telling festival-goers to say ‘no’ to the use of MDMA and other popular party drug, the campaign takes a different tack by encouraging people to ‘party smarter’. The campaign launch coincides with ‘Leavers Week’, and is targeting young people through online video, social media and audio. Tactical out-of-home will also support the campaign at festiv...
December 16 2020, 12:23 pm | BY Ricki Green | 8 Comments With summer fast approaching, Drug Aware tasked 303 MullenLowe Perth with developing a new campaign that would educate West Australian festival and event goers about the potential harms of MDMA use and encourage Aussies to take action and reduce their risk. Says John Linton, head of planning at 303 MullenLowe: “When it comes to drug use, knowledge is power. The problem we uncovered was that much of the public discussion and media commentary around MDMA, painted unknown contaminants as the major threat, which dangerously unde...