New Research Sheds a Light on the Effectiveness of Bus Advertising
New Research Sheds a Light on the Effectiveness of Bus Advertising March 5, 2021 New research carried out by Exterion Media demonstrates the effectiveness of bus advertising in generating significant responses from consumers. Called “Thinking Outside the Bus”, the research is a collaboration between Exterion Media Ireland and Exterion Media Northern Ireland. The research examined the link between the offline and online world to establish the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears) on buses. In October 2020, the companies ran a series of Rebus puzzle...
Source: adworld.ie