TD Bank estimates it hands out 20 million pens every year. Huntington is getting close to offering its 80 millionth pen. It's a way to get a bank's brand to travel with customers across the globe, but is it worth it?
TD Bank estimates it hands out 20 million pens every year. Huntington is getting close to offering its 80 millionth pen. It's a way to get a bank's brand to travel with customers across the globe, but is it worth it?
The more that stores reinvent the physical point of sale or remove it entirely the more they gather insights that go beyond just the payment. This can be extremely valuable to retailers that know how to use this new information, particularly for targeted marketing.