E&J Gallo acquires cocktail shot brand Liqs
E&J Gallo acquires cocktail shot brand Liqs 25th May, 2021 by Kate Malczewski California-based E&J Gallo Winery is tapping into the ready-to-drink trend with the purchase of Liqs, producer of cocktail shots, for an undisclosed sum. E&J Gallo has added the Liqs range to its portfolio Liqs, the latest addition to the E&J Gallo portfolio, was founded in 2013 to fill the ‘consumer need of a well-made shot for home consumption’. The brand sells 20% ABV wine- and spirit-based cocktail shots positioned as premium products, in flavours such as Lemon Drop, Kamikaze, Lychee Grapefruit, Tequila Ci...
Source: thespiritsbusiness.com