Detailed text transcripts for TV channel - MSNBC - 20121027:12:35:00
So hard to categorize every cycle political strategists come up with a catchy label to try to explain who exactly these people are. >> all three boys happen to play soccer so that makes you in the eyes of political strategists a soccer mom. >> out of touch is a phrase soccer moms often use to describe this. >> soccer moms. >> we have security moms. >> security moms. >> waitress moms, whatever they are. >> people called waitress. >> walmart moms. they are the demographic that is all coveted this year. >> i've worked on the walmart moms research project. >> joining me now is lynn babrick, author...
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