Pantone's Color of the Year Is Really Weird—Just Like Everything Else Right Now
Today, Pantone released its official Color of the Year for 2021. Or I should say colors of the year, because the branding company chose to highlight two very different hues: Illuminating, a bright (but not fluorescent) yellow, and Ultimate Gray, which appears to be the exact same color as my web browser. As usual, Pantoneâs choice strikes me as rather tone-deaf and half-hearted, gesturing clumsily towards current events without taking any identifiable political stance. According to the company, these colors arenât meant to stand alone; they must be presented together. Theyâre ...
Source: vogue.com