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The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
The global media agency has donned a new identity - 'mSix & Partners' that will be applied to all of its 49 offices across 41 countries
Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of Gurgaon and will report to m/Six India head and senior VP Saket Sinha. In this role, Sachdeva will be responsible for managing the agency’s national digital services and helping existing and new clients transform
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office. The mandate includes paid search, display, video, OTT, programmatic & e-commerce duties and the agency will drive a through-the funnel digital strategy, ensuring an effective and efficient digital brand
PROTON drives off with Wavemaker Malaysia as media agency Details 05 April 2021 PROTON has appointed Wavemaker Malaysia to manage media planning and buying duties for two years following a pitch held in January this year. M/SIX Malaysia has been the incumbent on the account since 2014 and the team decided to pitch as GroupM to ensure the business still stays within the network. Wavemaker was selected to handle the business due to its extensive experience in handling international brands. A+M understands UM, Entropia, Trapper, and Publicis Groupe we...