Traceable wool from farm to fashion
Date Time Traceable wool from farm to fashion US brands Wool&Prince and Wool& now source their Merino wool from AJ & PA McBride Ltd’s ‘Ashmore’ property in South Australia, where looking after the long-term health of the land is a priority. United States-based menswear brand Wool&Prince and its womenswear sister-brand wool& now have a completely traceable Merino wool supply chain that champions the natural fibre’s origin and heritage in Australia. Wool&Prince was famously launched in 2013 when its founder, Mac Bishop, successfully wore his Merino wool shirt for 100 straight days witho...