Here's how ITC's Bingo! Mad Angles wafer leaped out of billboards
Share Via: The animated OOH initiative from ITC is aimed at informing consumers about Mad Anglesâ newly launched packaging. ITCâs snacks brand Bingo! recently revamped the package design for its Mad Angles line of chips. In its communications, the brand is assuring consumers that it will be the same triangular wafer in the new pack. Among initiatives aimed at consumer awareness are the brandâs animated billboards. The outdoor ads feature both the new and old packs side by side and show a Mad Angle chip leaping out of the old pack and into the new. Apart from catching the attent...
Source: afaqs.com