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Havas Creative India wins digital communication mandate for ITC Bingo! The mandate won following a multi-agency pitch includes the complete portfolio of ITC salty snacks Portfolio – Bingo! (Bingo! Chips, Bingo! Mad Angles, Bingo! Tedhe Medhe, Bingo! NoRulz and any future launches) Delhi, March 03, 2021 Havas Creative India has bagged the digital mandate for ITC Foods’ snacks brand Bingo! following a multi-agency pitch. The business will be managed by the Mumbai office of Havas. The mandate includes the complete portfolio of ITC salty snacks Portfolio – Bingo! (Bingo!...

The agency will plan the brand's digital campaigns and social media strategy. 03 Mar, 2021 - 12:13 PM IST     |     By indiantelevision.com Team     NEW DELHI: ITC Foods has awarded the digital mandate for Bingo to Havas Creative following a multi-agency pitch. The mandate includes the complete portfolio of ITC’s salty snack offerings including sub-brands such as Bingo Chips, Mad Angles, Tedhe Medhe, NoRulz and any future launches. The account will be managed by Havas’ Mumbai office. The mandate includes digital campaign planning, social media management, and creative thinking...

Share Via: The animated OOH initiative from ITC is aimed at informing consumers about Mad Angles’ newly launched packaging. ITC’s snacks brand Bingo! recently revamped the package design for its Mad Angles line of chips. In its communications, the brand is assuring consumers that it will be the same triangular wafer in the new pack. Among initiatives aimed at consumer awareness are the brand’s animated billboards. The outdoor ads feature both the new and old packs side by side and show a Mad Angle chip leaping out of the old pack and into the new. Apart from catching the attent...