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taiwanese animations that seem to have taken the world by storm. and like nike, the face of tiger woods initially became synonymous with their particular brand of humor and irreverence. from steven slater's jetblue escape to the late night wars to the bedbug infestation of new york. and the madcap genius who started it all is this man, billionaire, offered referred to as the rupert murdoch of southeast asia. >> when you turn the news into image, it's so much more impactful. it's much more sensational. like tiger woods, that was the first we put out that was all over the world. we're media people. we know, you know, what makes the sensation of news, what makes people pay attention to. >> reporter: he tapped into taiwan's video game industry turning their animation

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