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Swedish functional-food firm Frill Holding in triple deal reveal

Frill - announced three acquisitions Frill Holding, a Swedish business specialising in functional foods, has announced three acquisitions and is closing in on a fourth. It has bought iQ Fuel, Kling Homie and Nathalies Direct Trade for a total of SEK71.1m (US$8.4m) and has also entered into a letter of intent regarding the acquisition of B8 Sverige for SEK 47.8m. The three businesses Frill Holding has bought had a combined turnover of approximately SEK16.7m in 2020. In a statement, Frill Holding said the deals are in line with its strategy of building an expansive portfolio of brands through both acquisitions and organic growth in the functional foods sector.

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